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Do you know the difference between education and experience? Education is when you read the fine print; experience is what you get when you don't.
— Pete Seeger

Serhiy Kuzhanov

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Cloud Asset Management:

Governing IT Resources in the Cloud Era

Introduction

In the evolving digital landscape, organizations are shifting rapidly toward cloud-based infrastructures. While HAM and SAM address physical devices and software licensing, respectively, Cloud Asset Management (CAM) focuses on virtualized and subscription-based resources that operate outside traditional IT boundaries. ITIL recognizes CAM as a subset of ITAM that extends asset governance into the cloud, enabling organizations to track, manage, and optimize cloud assets in ways that align with financial, operational, and security objectives (Axelos, 2019).

Defining Cloud Asset Management

Cloud Asset Management refers to the structured processes for overseeing cloud-based resources, including subscriptions, virtual machines, storage, networking, and SaaS applications. Unlike physical or licensed software assets, cloud resources are elastic and billed based on consumption. This introduces unique challenges and opportunities. Gartner (2022) defines CAM as the practice of managing cloud entitlements, usage, and costs across providers to ensure accountability and prevent “cloud sprawl.” For instance, a company using Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform must manage multiple pricing models, entitlements, and billing structures simultaneously.

The Cloud Asset Lifecycle

CAM operates within a lifecycle that mirrors ITAM principles but adapts them to the unique characteristics of cloud services.

The lifecycle begins with planning and provisioning, where organizations forecast cloud needs, select providers, and establish governance policies. This step often involves evaluating vendor contracts and service-level agreements to ensure alignment with organizational priorities.

Next comes the deployment stage, where cloud resources such as virtual servers, databases, or SaaS subscriptions are provisioned and integrated into workflows. Each asset must be cataloged to maintain visibility and prevent duplication.

During the usage and optimization phase, consumption is continuously monitored. Cloud billing dashboards may reveal underutilized resources, such as idle virtual machines or over-provisioned storage. By scaling services up or down, reallocating workloads, or terminating unnecessary subscriptions, organizations can significantly reduce costs.

Finally, the retirement and decommissioning stage ensures that unused resources are terminated, sensitive data is securely deleted, and billing accounts are closed. Unlike hardware assets, cloud decommissioning focuses on ensuring that contractual obligations are met and that no residual costs accumulate after termination.

Benefits of Cloud Asset Management

The primary advantage of CAM is cost control. Cloud billing models often charge on a per-use basis, meaning unused or forgotten resources can quickly accumulate unnecessary expenses. Organizations that actively monitor usage can reduce waste and optimize cloud spending.

Another benefit is risk reduction. By maintaining visibility into cloud entitlements and access rights, CAM reduces the likelihood of unauthorized usage and shadow IT. Compliance is also strengthened, as CAM ensures that data residency, security, and privacy obligations are met across multiple jurisdictions (Thomas & Tanner, 2020).

Operational agility is another outcome of CAM. With a centralized view of cloud resources, organizations can rapidly reallocate workloads or scale services to meet demand. This agility allows businesses to innovate without losing control of costs or compliance.

Challenges in Implementing CAM

Despite its advantages, CAM presents significant challenges. One of the most common is cloud sprawl, where departments independently procure cloud services without IT oversight. This decentralization complicates cost tracking and compliance.

Another challenge is the complexity of multi-cloud environments. Enterprises often use multiple providers, each with unique billing structures, dashboards, and reporting tools. Consolidating this data into a single source of truth requires advanced tools and governance frameworks.

Vendor lock-in is also a concern. Once workloads are built on a specific cloud provider, migrating them can be difficult and costly. CAM must therefore include strategies for negotiating contracts and planning exit strategies.

Finally, integration with ITAM and ITSM processes can be difficult. Without linking CAM data to the broader Configuration Management Database (CMDB), organizations may lack visibility into how cloud assets support services and infrastructure.

CAM and Its Relationship with ITAM and SAM

CAM is not an isolated discipline but functions as part of ITAM’s broader ecosystem. Its relationship with SAM is particularly strong, as many cloud services are subscription-based software applications. Integrating SAM and CAM ensures that both on-premises and cloud-based applications are monitored within a unified framework (Axelos, 2019).

Similarly, CAM complements HAM by bridging traditional physical infrastructure with cloud-based services. In hybrid environments, where on-premises servers coexist with virtual machines in the cloud, CAM ensures that resources are accounted for across both domains.

Conclusion

Cloud Asset Management has become an essential discipline for organizations navigating the complexities of cloud adoption. By managing the lifecycle of cloud resources from provisioning to decommissioning, CAM enables cost optimization, risk reduction, and operational agility. While challenges such as cloud sprawl, multi-cloud complexity, and vendor lock-in remain significant, mature CAM practices strengthen IT governance and align cloud resources with organizational objectives. As part of ITAM, CAM works alongside HAM, SAM, Information Asset Management, and SACM to deliver comprehensive control and value across the IT landscape.

References

  • Axelos. (2019). ITIL Foundation: ITIL 4 Edition. AXELOS Limited.

  • Gartner. (2022). Market Guide for Cloud Infrastructure Entitlement Management. Gartner Research.

  • Thomas, R., & Tanner, M. (2020). Data governance and information asset management: Ensuring compliance and business value. Journal of Information Systems Management, 37(3), 210–220.

I am an accomplished IT leader with over 20 years of experience driving global infrastructure operations, developing hybrid cloud strategies, and managing IT service delivery. My career has been built on aligning technology with business outcomes — delivering resilient, cost-efficient, and secure IT environments that enable growth.

 

With a proven record of leading high-performing global teams, I bring expertise in ITIL-based process maturity, automation, and disaster recovery planning. I excel at defining multi-year infrastructure roadmaps, governing IT assets and CMDB data, and building cross-functional partnerships that improve service quality and strengthen business resilience.

 

 

Key Qualifications:

  • Strategic Roadmapping: Defined and executed multi-year infrastructure strategies that support business growth, hybrid cloud adoption, and continuous improvement.

  • Hybrid Cloud Leadership: Implemented and managed hybrid cloud strategies across AWS and Azure, optimizing scalability, performance, and cost efficiency.

  • IT Service Management: Matured ITIL processes (Incident, Major Incident, Problem, Availability, Capacity, ITAM/CMDB), improving reliability and service delivery.

  • Automation & Modernization: Advanced automation and observability practices to reduce downtime, improve SLA compliance, and accelerate recovery.
  • Disaster Recovery & Continuity: Designed and tested enterprise-level DR/BCP strategies, ensuring operational resilience and compliance.
  • Global Team Leadership: Built and managed geographically distributed engineering and operations teams, fostering talent development and succession planning.
  • Executive Collaboration: Partnered with senior leadership and business stakeholders to align IT strategy, improve transparency, and deliver measurable outcomes.
  • Vendor & Budget Stewardship: Governed vendor performance and managed IT budgets with a focus on cost control, forecasting, and value optimization.